Hello Industry Friends,

As you may be aware, thousands of mortgage programs have disappeared for Banks, Lenders, Branches and Brokers. This means, we all are closing less loans therefore, we are inadvertently giving the consumers more options because there is no more exclusivity as every is fighting over the same leads.

So, The Bank Office wants to give added advice to help you close more loans. We feel that if you close more loans, you will need more leads and processing and that is what we do. So, we would like to gain your trust first then when you feel you want to try us, we would appreciate it.

Today’s tips:

* Don’t limit your referral network to realtors. There are several financial partners you can build referral networks with to reach potential borrowers. People like Financial Planners, Accountants, Insurance Agents, and Attorneys. All of these professionals aim to achieve long term financial goals for their customers, and each can offer contacts and referrals to motivated and goal oriented borrowers.

* In this industry, everyone other than friends and family needs to know that you are a mortgage leader. It may sound corny, but I know of a major successful mortgage broker who wears a laminated name tag with his business name and what he does on it. People respond to backstage access looks and feel. For some reason, he says, it makes him look like he knows something that they don’t and they need to talk to this celebrity. He often finds many clients when he has breakfast at his normal spot.

* At all times anywhere you go: Get every single email address of anyone you meet. Always carry a pen and paper with you along with your own business cards. Start a newsletter with industry news, discounts (coupons) and jokes. Send it out every week and encourage your friends to send it to others. Faster than you think, you will be “viral” forwarded to others who trust what their friends send them.

That’s it for now. I seriously hope we can help. More to come. Good selling and good luck!

James Carner
Editor